Vinson Sanders III

Digital Operations and Audience Development Specialist with extensive experience in overseeing diverse projects for public, private, and non-profit clients. Skilled in developing and implementing digital strategies for hybrid events, ensuring they are engaging, informative, and

• Directed a team of digital marketing specialists, fostering collaboration and skill development. Provided regular training sessions on digital best practices and performance analytics
• Led the Innovation at NYSERDA website promotion project, achieving a 90% webpage optimization rate. Utilized digital networking tools like Popl to foster partnerships in renewable energy sectors.
• Developed and executed account-based marketing strategies, aligning marketing and sales efforts to engage key accounts effectively.
• Orchestrated successful influencer campaigns for initiatives like the New Rochelle Apartment Giveaway, leading to a 30% increase in yearly applicants. Utilized targeted digital marketing techniques for broader reach and engagement.
• Managed audio/visual requirements and logistics for NYSERDA Codes events, catering to 250 Zoom attendees. Emphasized informative content on state plans for building electrification.
• Acted as the lead product developer for a bespoke white-label digital service, overseeing concept to launch and ensuring alignment with client needs and market trends.

Developed compelling written, visual, and multimedia content for internal and external audiences and managed the Department's social media channels.

• Research products, services, & strategies to suggest new multimedia campaigns and initiatives.
• Work with communications colleagues at Columbia University Irving Medical Center, the University, and the New York Office of Mental Health to highlight the work of Department's researchers and clinicians.
• Identify topics with visual and audio elements to create compelling stories for internal and external audiences, using video, blogs, press appearances, newsletters, podcasts, and infographics.
• Help produce syndicated podcasts - Ask the Expert, Psych Times, Andrew Solomon podcast, and J-school panels.
• Lead moderator of weekly academic conferences and new media trainings.
• Engage over 160 psychiatrists in a webinar on using Twitter to share knowledge with peers and colleagues and writing op-eds for social media.
• Spearhead PR initiatives for the department chair, Jeffrey Lieberman, securing an on-air appearance on Wake Up with Marci.
• Led analysis and ideation sessions with digital teams to vet new ideas and ensure centralized social media approval, mitigating legal risks to the university.

Coordinated the syndication analytics, compliance, and distribution of Brut.’s branded video content with major partners such as Global Citizens, Accuweather, Tribune Media. Launched Brut. OTT platform Brut X and helped broker Spotify podcast partnership.

• Ensured 1,000+ videos’ editorial content across the properties were SEO optimized and catalogued.
• Facilitated UX digital training for producers, video editors and journalists for performance quarterly review.
• Provided audience development weekly meetings with KPI insights to the management team and stakeholders helping raise over $41M in private funding.
• Devised a paid strategy for Brut. America’s Facebook page, which grew audience by 1.6M followers in a year and tripled monthly views to 310 million on the same advertising budget.
• Assisted product team with developing virtual assistant commands for digital products.
• Streamy 2020 Award Nominee – Brut. Docs

Managed end to end social media campaign strategy for NOLA city council candidate on $0 budget.

• Crafted high impact, engaging posts increasing the candidate’s visibility; broadcasted campaign ideas via Twitter, Instagram, and Facebook against a primary opponent with a $200K social media budget

Developed and executed a comprehensive CRM strategy and communication plan to leverage the most effective communications channels to drive success against key retention and engagement KPIs.

• Tracked user retention and other key performance metrics; partnered with Consumer Intelligence to develop reports and dashboards to track and optimize consumer behavior and campaign results through community forums and blogs (Netflix sponsored product placement Disjointed TV review)
• Set customer service standards, providing the highest level of attention to detail for ever-changing demographics.
• Conducted proactive online research and targeted social media brand mentions with which to interact increasing engagement by 70%.
• Collaborated with a team of copywriters, artists, photographers, and video producers to create content.